SummerTide Theatre is the University of Alabama's professional summer theater. 2014's production was All Shook Up, which features the music of Elvis Presley.

This identity includes custom lettering and a color scheme reminiscent of  the setting of the musical: 50's beach culture.

Client: SummerTide Theatre

Specifications: 17 × 11" poster, 4 × 9" rack card, 5.5 × 8.5" playbill, various advertisements